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Trade Only Today News announced as part of its ongoing cost-cutting initiatives, Brunswick Corp. says it is discontinuing its Maxum boat line, which it established in 1988.

“This decision emerged from our continuing efforts to review every aspect of our operations, including our brand portfolio, in an effort to position Brunswick to emerge from this downturn a stronger company,” company spokesman Dan Kubera said today in an e-mail to Soundings Trade Only.

“It was a difficult but necessary decision, driven and based on economics,” he added.

Maxum will sell boats currently in inventory, but will not produce any 2010 models. Dealers have been notified of the decision, Kubera said.

Support will continue throughout the warranty period.

“There will be no change to the type or level of warranty service, parts and support provided to the Maxum dealers at this time,” Kubera said. “We are offering the dealers an opportunity to continue with the significant retail and wholesale incentives that have been in place during this selling season to support the dealers’ retail efforts.”

Maxum did not have a dedicated manufacturing facility, so no changes in production plans are anticipated as a result of this decision, Kubera said.

In the early 2000s, Maxum was one of the first brands to install bow and stern thrusters on small boats.

Brunswick manufactures 15 U.S.-based boat brands, in addition to brands it builds in Europe and New Zealand. In May 2008, Brunswick announced it would cease production of its Bluewater Marine brands, including Sea Pro, Sea Boss, Palmetto and Laguna.

Thanks to Beth Rosenberg at tradeonlytoday.com for this.

Bayliner Parts have news that Brunswick Corporation (NYSE: BC) today named Mark D. Schwabero, 55, president of Mercury Marine, the world’s largest manufacturer of marine engines. Schwabero most recently led the outboard business at the Brunswick unit, and in his new capacity, will continue to report to Dustan E. McCoy, Brunswick’s chairman and chief executive officer.

"Since joining
Mercury Marine in 2004, Mark has been an integral member of
a management team that has secured Mercury's position as the industry leader
in technology, quality and operational excellence," said McCoy.

"Mercury has been at the forefront of marine-engine manufacturing since
the company's inception in 1939, and that tradition will carry on under Mark's
leadership as Mercury products will continue to meet the evolving demands of
discriminating and ecology-minded consumers," McCoy added.

Schwabero will lead a seasoned and successful management team that will
include
Kevin S. Grodzki and
Stephen M. Cramer.  This trio had most recently
been jointly leading Mercury.  "We are fortunate to have had such an
experienced and cohesive management team in place at Mercury," explained
McCoy.  "Mark, Kevin and Steve have each played key roles in shaping and
executing the strategies and day-to-day conduct in elevating Mercury's
performance.  Going forward, we will continue to benefit from their combined
and complementary expertise in advancing Mercury's industry leadership
position by fostering innovation, introducing new products to the marketplace,
and further expanding its growing international presence."

Schwabero joined Mercury in 2004 with 28 years experience as a senior
executive in the automotive and commercial vehicle industries. During that
time, he had leadership positions in such companies as Hendrickson
International,
Pilkington Libbey-Owens-Ford, Bosch Braking Systems North
America, and Navistar International.  Schwabero holds both a bachelor's of
science degree and master's of science degree in industrial and systems
engineering from Ohio State University, where he was recognized with the
University's Distinguished Alumnus Award in 1991 and a Meritorious Service
Award in 2008.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to
instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and
inboard engines; MotorGuide trolling motors; Teignbridge propellers;
Albemarle, Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner,
Cypress Cay, Harris, Hatteras, Kayot, Lowe, Lund, Maxum, Meridian, Ornvik,
Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern
and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg
Marine, Diversified Marine and Benrock parts and accessories distributors; IDS
dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness
equipment; Brunswick bowling centers, equipment and consumer products;
Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air
Hockey and foosball tables.  For more information, visit
http://www.brunswick.com.
Bayliner Parts thanks; Brunswick Names Mark Schwabero President - Mercury Marine

Bayliner Parts

Tags: baylinerparts, bayliner boats, mercury marine, mercruiser

CHICAGO (AP) — Brunswick Corp. — parent company of Mercury Marine, Bayliner Boats and numerous other U.S. boat lines — announced plans to cut 1,400 more jobs.

The announcement, which sent the boat builder’s stock to a more than 15-year low, came four months after the suburban Chicago company said it would eliminate 1,000 jobs because of the falling demand for recreational boats amid a poor economic environment. On Oct. 9, Brunswick executives said worsening financial conditions, including rising oil prices and frozen credit markets, were behind the latest round of cuts.

“We are living and working in the most turbulent economic times in recent history,” Brunswick Chairman and Chief Executive Officer Dustan E. McCoy said in a statement. “The poor economy and the accompanying weak consumer sentiment have pressured marine markets, eroding the demand for boats and engines these past few months at a swifter pace than originally anticipated.”

Brunswick said it will permanently close plants in Pipestone, Minn.; Roseburg, Ore.; and Arlington, Wash.; while “mothballing” a plant in Navassa, N.C. The closures — the latest in a series since 2006 — will be completed by the first quarter of 2009. When the cuts are complete, the company will have closed more than 40 percent of its boat plants that were open three years ago.

Officials said the cuts will save $300 million by the end of 2009.

— Ashley M. Heher, AP Business Writer

The Log.com News

Tags: baylinerboats, bayliner parts, brunswick